PITCH ANALYSIS

Black Women Owned is a standard and world-class company with a forward-thinking, collaborative, and professional way to provide services. The company is an online community that includes everyone regardless of age, gender and race, empowers people and brings visibility to Black women owned brands. Black Women Owned is a marketplace created to support thousands of Black Women Owned brands by giving them an online space to sell their products as Black Women Owned will operate as a third-party seller. The company is born out of compassion knowing fully well the struggles and challenges Black women face setting up businesses. Black Women Owned is a company envisioned to be the go-to platform to support Black women and increase visibility for Black Women Owned brands.

Black Women Owned mission is to create a community that brings visibility to Black Women Owned brands, and also to create a safe space where Black women are welcomed, supported, empowered, and appreciated. We also aim to attain the climax spot in the market as soon as possible as well. Our mission statement gives us a sense of direction and purpose. Vision At Black Women Owned, our vision is to be the platform where Black women are supported. We will do all that is permissible by the laws and our international markets to ensure that we meet the needs and exceed our esteemed customers' expectations. Our vision reflects our values: integrity, service, excellence, and teamwork.

The value proposition of Black Women Owned includes; providing visibility to Black female-led businesses, increasing revenue for Black female-led businesses through BWO Marketplace, providing a safe space for Black female entrepreneurs to be freely vulnerable about their lived experiences and providing resources to scale Black female-led businesses.

With the end goal being to build a community filled with like-minded individuals with shared beliefs, Black Women Owned is more focused on retaining customers and building relationships with them. BWO hosts networking events once in a year to foster a community and long term relationships with customers. Black Women Owned uses social media and email marketing to communicate and maintain relationships with customers.

The target audience for Black Women Owned are people from the ages 20 to 45. Everyone regardless of race and gender are welcomed to be a part of Black Women Owned. The people being supported are only Black female entrepreneurs.

The activities being run in Black Women Owned includes raising awareness and offering community services. The use of social media, email and websites are used to run campaigns in order to create awareness and spread information about the service offerings of Black Women Owned.

To analyze Black Women Owned, I will be using the SWOT Analysis. This would enable us to have a deeper understanding of how Black Women Owned will compete in the market by studying how it would thrive and what would prevent it from thriving.

The strength of Black Women Owned is the social media engagement that can be leveraged to the advantage of the organization. The collaborations and partnerships could easily be done through social media. Getting the right audience to support Black female entrepreneurs can be done through social media. The media coverage in the newspaper has brought more awareness to Black Women Owned.

Some major weaknesses that pose a challenge for Black Women Owned and demonstrates its weakness is based around the capital and expenses to run the business. The cost of hosting events cost around five thousand Canadian dollars to eight thousand Canadian dollars. This includes the cost of the venue which ranges around seven hundred Canadian dollars to two thousand dollars. The solution is to find ways to make money within the organization by offering programs or selling things to raise money. Another way to make money as an organization to fund the costs of hosting events is to get sponsors in kind or financial sponsors for the event and give them exposure or returns for their money worth. The first ever event hosted by Black Women Owned called BWO Pop-Up was sponsored by Futurpreneur. Futurpreneur paid one thousand and five hundred Canadian dollars from the sponsorship package.

Growing Black Women Owned requires both human capital and financial support. The opportunities in Black Women Owned can be found in the partnerships with similar organizations to provide resources to Black female entrepreneurs. Collaboration with businesses to increase awareness of both businesses. This can be seen in the social media collaborations like Instagram and Facebook Live or Instagram and Facebook Instagram story features. To utilize the human capital, there needs to be volunteering opportunities available for volunteers to help do the work to run the organization. There needs to be more partnership and collaboration.